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Brown Forman

Case Study

Durable and automated tracking of barrels in harsh environments.

We are a Barcode

Killer because of...

Durability

Last as long as a product no matter the environment

Ease of Use

No hand scanning

Serialization

We serialize for the life of the product, not the sku or type of product

We are a RFID/Bluetooth

Killer because we are...

Cost-effective

Last as long as a product no matter the environment

Longevity

Without electronics, there is no limit of the life until the product
it is on breaks or is destroyed

Size

As the tags are completely printed, the size can vary and go on any product

One of the largest spirit and wine companies in the world. Brown-Forman has been around for 150 years and owns brands like Jack Daniels and Woodford reserve.

The Need

Serializing bourbon barrels and obtaining data across the entire supply chain. Barcode was originally used and it was 70% durable due to hostile environment + life of a bourbon barrel.

Longevity with each barrel having 100+ proof of alcohol and often leaking, modern labels (Barcode) fail to survive.

With most barrel processes lasting 4-5 years at a minimum, tags able to serialize the barrels need to last that long. This is hard to do for modern electronic tags (RFID, NFC).

The Solution

Pascal Tags were used on bourbon barrels to enable data at every single point of the supply chain.

Detectors were able to remove the need of hand-scanners and provided simple integration with external sensors to add more data to bourbon barrels.

The tags were found to be 99%+ in laboratory testing and 99% durable in-field testing on Old Forester Bourbon Barrels.

This is magnitudes better than the more expensive Barcode labels previously implemented

Value to Customer

Cost reduction with less labor intensive process and materials (less tags)

Longevity with a single tag doing what 100s of Barcodes would do in a year

4X more data is collect per barrel enabling better decisions and efficient supply chain.

Take Pascal for a Test Drive

Pascal demo kits are a quick and easy way to test our hardware and software in your own environment.